Module 4 Customizing Applications

Designer Lesson 13 

Customizing App Pages

 

What

  • Customize business or class pages

How

  • Complete Lesson 13 video instruction

  • Complete Lesson 13 activities

Why  

Customizing a business page:

  • provides a wide range of customization options for app pages.

  • allows for adding videos, web links, and sub-pages to any app.

  • attracts new users.

  • encourages interest and engagement.

Resources

  • Lesson 13 video: Customizing App Pages

  • Lesson training app

 

Design Concepts: Images the Drive Traffic

Keep in mind the importance of choosing effective images when customizing a business or class page. Good images drive traffic to a site. Multiple images tell a story about the business or class. Users will be more likely to click on a business listing if an image is included with the listing.

The image associated with a business must quickly grab the user’s attention and be of assistance. As such, the  image(s) must solve a user’s problem by providing answers to their most important questions. Remember, the user is using the application as a search tool. How do these images assist the user? What questions do these images answer?

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Both City Club and Cardinal Lanes are listed on the Places to Eat page of a city app. What question does the Places to Eat page answer? How do the images on the Places to Eat page assist the user, and do they completely satisfy the user’s curiosity?

Tapping on either button takes the user to its linked business page.

  • What information do the images immediately convey about each business?

  • Does the user need to read a description about the businesses to know which business best solves the user’s question?

Should a user choose to frequent either of these businesses,

  • What other information might the user want?

  • How can it be conveyed through images?

  • What type of text would assist the user?