Opentable vs. TableUp 

 

PRICE

OPENTABLE

Opentable typically charges $200/month plus $1 per cover for reservations made through their platform and $0.25 per cover for reservations made through the restaurant’s website.  The average restaurant pays Opentable over $650/month.

TABLEUP

TableUp can replace Opentable for $99/month.


LOYALTY/REWARDS

OPENTABLE

Guests redeem points for dining checks that can be used at any OpenTable restaurant regardless of where those points were earned.  So the restaurant paid $1+ per diner to get the guest and then the guest can spend the dining check at a competitor.

2,000 OpenTable Points = $20 OpenTable Dining Check

5,000 OpenTable Points = $50 OpenTable Dining Check

10,000 OpenTable Points = $100 OpenTable Dining Check

OPENTABLE

Guests earn points when they make a reservation on the OpenTable website.  A normal reservation is worth 100 points (and costs the restaurant $1 per diner).  In addition, a restaurant can offer 1,000 points (to incentivize guests to dine there) at a cost to the restaurant of $7.50 per diner.

Reservations made on the restaurants website do not earn the guest any points (but cost the restaurant $.25 per diner) => as you can see, OpenTable incentivizes the guest to make their reservation on opentable.com so they can earn points, in turn charging the restaurant 4x more per diner.

TABLEUP

TableUp creates loyalty to the restaurant - Opentable creates loyalty to Opentable since points can be used at any Opentable restaurant.  With TableUp, points earned at a restaurant can only be redeemed at that restaurant (or group of restaurants for multi-unit) and the restaurant can offer any type of reward imaginable.  

With TableUp, restaurants can customize loyalty to drive traffic during slow times or special events.  They can also create engaging VIP rewards instead of just focusing on discounts.  


GUEST ENGAGEMENT

OPENTABLE

Opentable can only identify guests that make a reservation through their system which is likely a fraction of that restaurant’s traffic.  It can also only identify 1 person at a table (whomever made the reservation).  TableUp can identify any guest that enters - if they join the wait list OR have a reservation OR have the TableUp app OR have the restaurant’s app (multiple guests at a table with the app will be identified and tracked to their table)

TABLEUP

TableUp encourages guests to connect and restaurants can even incentivize this with points to join email list, connect on social media, and leave feedback.  We also help connect with wait list and reservation guests through the branded webpage (no app to download and accessible from any device => 40% view, 15% of those guests connect, and 2 month case study: 1,333% more feedback than Yelp, 95% with email address)


TABLEUP

For restaurants that rely at least partly on walk-in traffic on busy nights, TableUp can make it easier for guests to view the wait time and add their name to the wait list (widgets on website & facebook, through TableUp & restaurant apps), making it easier to visit the restaurant last minute.  OpenTable offers very little for wait list features because they don’t want a guest to visit unless they make a reservation (so they can charge the per diner fee).